Toyota and 3x Latin Grammy-nominated Artist, Álvaro Díaz, Partner to Celebrate Music and Culture

Exclusive artwork inspired by Díaz’s OMAKASE album and a special Toyota Music Den performance at Lollapalooza bring fans closer to the artist’s creative journey

TLDR

• Toyota is partnering with Latin Grammy-nominated Puerto Rican artist Álvaro Díaz to celebrate music discovery, culture, and fan engagement.

• The collaboration is inspired by Díaz's hit album OMAKASE, which blends Japanese and Puerto Rican influences and has surpassed 200 million global streams.

• Two artists—Shingo Yamazaki and Bikismo—created a limited-edition four-poster series inspired by the album's music and aesthetic.

• Fans can receive exclusive posters during Díaz's Toyota Music Den performance at Lollapalooza, with additional opportunities through Toyota Latino's social channels.

• The partnership continues Toyota's commitment to supporting artists and connecting fans with music through unique experiences.

• Toyota previously showcased OMAKASE at Sueños Music Festival and will feature Díaz in an upcoming Sounds of the Road series with SiriusXM.

• More information and behind-the-scenes content are available on Toyota Latino's music platform and social channels.

Toyota is partnering with 3x Latin Grammy-nominated Puerto Rican artist Álvaro Díaz to celebrate music discovery, cultural connections and fan engagement through a series of exclusive artwork inspired by his latest album, OMAKASE. The collaboration brings together Toyota’s Japanese heritage and Díaz’s creative vision, which blends Japanese and Puerto Rican influences throughout the album.

Conceived as a curated experience inspired by the Japanese dining tradition in which a chef guides guests through a personalized journey, OMAKASE explores the intersection of cultures, creativity and discovery. It debuted at No. 1 on Spotify’s Top Albums Debut Global chart and reached No. 1 in over 16 countries on Apple Music. To date, it has surpassed 200 million global streams. The album’s themes made Toyota a natural partner to help connect fans with Díaz’s music and artistic journey.

“At Toyota, we’re passionate about helping fans discover the artists and cultural movements shaping what’s next in music,” said Paul Doleshal, general manager, motorsports and sponsorships, Toyota. “We’re thrilled to work with Álvaro Díaz, whose creativity, ambition and originality make him an exciting partner. From exclusive artwork collaborations to his upcoming performance at the Toyota Music Den during Lollapalooza, we’re proud to create experiences that bring fans closer to the artists they love while helping drive music discovery forward.”

As part of the partnership, Toyota and Díaz collaborated with two distinctive artists to create a series of limited-edition posters inspired by the OMAKASE tracklist and aesthetic. Drawing from both Japanese and Puerto Rican artistic traditions, the collection features work from Shingo Yamazaki, a Japanese Korean American oil painter whose pieces explore identity, home and nostalgia, and Bikismo, the legendary Puerto Rican graffiti artist and muralist known for his vibrant, hyper-realistic metallic style. Together, the artwork celebrates the cultural fusion at the heart of the album and the partnership.

Fans will have an opportunity to receive a limited-edition poster during Díaz’s special performance at the Toyota Music Den stage at Lollapalooza. The four-poster series brings the creative world of OMAKASE to life through a vibrant, street-style fusion of Latino and Japanese culture. Fans nationwide will also have opportunities to access the artwork through Toyota Latino social channels.

The collaboration builds on Toyota’s commitment to supporting artists through unique music experiences that bring fans closer to the people shaping today’s music landscape. Earlier this year, Toyota introduced OMAKASE to fans during a listening experience at Sueños Music Festival, also in Chicago, and will continue the partnership through additional projects, including Sounds of the Road, presented by Toyota and SiriusXM. This exclusive performance and interview series features emerging and established artists, and Álvaro’s episode will launch later this year in Spanish.

The collaboration between Toyota and established artist, Álvaro Díaz, builds on the brand’s commitment to supporting artists through unique music experiences that bring fans closer to performers shaping today’s music landscape.

For more information on the partnership and videos on the creative process behind the posters, visit www.toyota.com/espanol/music/ and follow Toyota Latino on social media.

2027 Toyota Prius: Designed to Stand Out, Built on Hybrid Innovation

 

• New Black Exterior Color Available: Inked
• Impressive Fuel Economy with an EPA-Estimated 55 MPG Combined Rating on the LE Grade
• The 2027 Toyota Prius Is Expected to Arrive at Toyota Dealerships This Summer
• Manufacturer’s Suggested Retail Price, Excluding Dealer Processing and Handling, Starts at $28,755

The 2027 Toyota Prius continues to redefine what drivers expect from a hybrid, pairing eye-catching design, advanced technology and exceptional efficiency with enhancements that build on its everyday appeal.

Building on more than 26 years of hybrid leadership, Prius delivers the smart features, impressive fuel economy and engaging performance that customers have come to expect. For 2027, Prius adds Dual-Zone HVAC, giving the driver and front passenger the ability to set their own preferred temperatures for a more personalized cabin experience.

Exterior color options include Cutting Edge, Guardian Gray, Reservoir Blue, Inked (new for 2027) and Nightshade-exclusive Karashi. Premium paint color options include Supersonic Red and Wind Chill Pearl.

Powertrain and Performance

Available in LE, XLE, Nightshade and Limited grades, the 2027 Prius is powered by the fifth-generation Toyota Hybrid System (THS 5). By pairing a 2.0-liter, 4-cylinder DOHC engine with responsive electric motors, the Prius delivers an engaging driving experience alongside remarkable efficiency:

• Front-Wheel Drive (FWD): 194 net-combined horsepower, an estimated 0-60 mph time of 7.2 seconds and an EPA-estimated 55 MPG combined rating in the LE grade.
• All-Wheel Drive (AWD): 196 net-combined horsepower, an estimated 0-60 mph time of 7.0 seconds and an EPA-estimated 53 MPG combined rating in the LE AWD grade.

Fifth-Generation Toyota Hybrid System (THS 5)
The THS 5 utilizes a 2.0L gas engine and two motor-generators through a continuously variable transmission to efficiently charge a lithium-ion battery. Efficiency is further maximized by an Electronically Controlled Brake system that seamlessly coordinates regenerative and hydraulic braking to recover electrical energy.

For short distances at low speeds, such as in parking garages, a selectable EV Mode allows pure electric operation and includes a Vehicle Proximity Notification system to alert pedestrians.

Electronic On-Demand All-Wheel Drive
On AWD-equipped models, the Electronic On-Demand system employs a separate, rear-mounted Interior Permanent Magnet (IPM) electric motor.

Using data from wheel-speed and G-force sensors, the system seamlessly distributes power to the rear wheels when needed. This compact design helps reduce front-wheel slip during acceleration, enhances cornering agility by minimizing understeer and provides added traction on slippery surfaces.

Selectable Drive Modes
With the push of a button, the 2027 Prius allows drivers to tailor their experience:

• NORMAL: Maintains an ideal balance of fuel economy and acceleration.
• ECO: Improves hybrid system efficiency by moderating power in response to accelerator pedal input.
• SPORT: Enhances dynamic performance and throttle response.

Intuitive Multimedia and Connectivity

The 2027 Toyota Prius is equipped with an 8-inch Toyota Audio Multimedia screen on the LE, XLE and Nightshade grades, while a 12.3-inch display is standard on the Limited grade and available on Nightshade.

The Toyota Audio Multimedia system gives drivers the opportunity to access a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates.

The LE, XLE and Nightshade grades come standard with a six-speaker audio system. For a premium listening experience, the Limited grade upgrades to an eight-speaker JBL® Premium Audio system featuring Clari-Fi® technology, which restores rich sound quality to compressed digital music formats.

Five-year trials of Connected Services are included for Safety Connect*, Service Connect* and Remote Connect*, as well as a 30-day/3 GB Wi-Fi Connect* trial. Additional services, such as Drive Connect*, may be available depending on grade. Visit Toyota Connected Services to learn more.

*4G Network-dependent

Features by Grade 
The 2027 Toyota Prius will be available in four grades. Standard features across all grades include Wireless Apple CarPlay and Android Auto™ compatibility, 7-inch digital gauge cluster and Toyota Safety Sense 3.0.

Key LE grade features include:

• 17-inch alloy wheels with wheel covers
• 6-way adjustable fabric-trimmed front seats in black or grey
• SofTex®-trimmed steering wheel
• Dual-zone HVAC
• Six USB-C ports
• Electronic Parking Brake
• Toyota Audio Multimedia with an 8-inch touchscreen

The XLE grade includes everything on the LE grade plus:

• 19-inch alloy wheels
• 8-way adjustable SofTex®-trimmed front seats
• SofTex®-trimmed heated tilt/telescopic steering wheel
• Heated front seats
• Qi-compatible wireless charger
• Rain-sensing windshield wipers

Based on the XLE grade, the Nightshade grade has the following unique features:

• 19-inch alloy wheels with black finish
• Black bumper trim
• Black shark fin antenna
• Blackout badging
• Black doorsills
• Black 8-way adjustable SofTex®-trimmed front seats with grey stitching
• Carbon fiber detail on the dashboard

The Limited grade includes everything on the XLE grade plus:

• Power liftback
• Driver’s seat with memory function
• Heated and ventilated front seats
• 8-speaker JBL® Premium Audio
• Toyota Audio Multimedia with a 12.3-inch touchscreen

The Limited grade also has an available Limited Premium Package that comes with Advanced Park and a Panoramic View Monitor.

Safety and Convenience
The Toyota Prius comes standard with Toyota Safety Sense 3.0. The suite includes:

• Pre-Collision System with Pedestrian Detection
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Departure Alert with Steering Assist
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

Additional standard features include:

• Blind Spot Monitor with Rear Cross-Traffic Alert
• Safe Exit Alert

For complete details on Toyota Safety Sense 3.0, please visit Toyota.com/safety-sense.

The 2027 Toyota Prius is built at the Tsutsumi Plant in Japan.

Pricing**

Model #	Grade	Base MSRP
1223	Prius LE	$28,755
1225	Prius XLE	$32,200
1216	Prius Nightshade	$33,005
1227	Prius Limited	$35,770
1263	Prius LE AWD	$30,155
1265	Prius XLE AWD	$33,600
1266	Prius Nightshade AWD	$34,405
1268	Prius Limited AWD	$37,170

**MSRP Excludes Dealer Processing and Handling fee of $1,295. All prices are subject to change.

Limited Warranty and ToyotaCare
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation.

The Toyota Prius also comes standard with ToyotaCare, a maintenance plan that covers normal factory-scheduled service for one year or 10,000 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.